In a move that had been rumored for months, Maxim editor Jimmy Jellinek, the so-called “First Lad” of magazine publishing, has been laid off. The company made the announcement late yesterday afternoon.

Former Maxim executive editor Jim Kaminsky replaces Jellinek, with the new title of editorial director. The firing comes less than two weeks after the $240 million sale of Dennis Publishing to Kent Brownridge, a former Wenner Media executive, was finalized, and the second major editorial layoff in as many weeks. (Last week, after Brownridge and his newly-formed Alpha Media Group decided to fold Maxim’s laddie underling Stuff into Maxim, the company cut ties with Stuff publisher John Lumpkin.

Kaminsky, a former editor of Men’s Journal, has close ties to Brownridge, having worked for him during Brownridge’s tenure at Wenner.

More background on Brownridge’s editorial moves here and here. More on the stuffing of Stuff here …